The four starting points we build from.
The brands we work with don't arrive at our door identifying themselves by category — they arrive because they are about to take a step they have never taken before, in a system whose conventions they are still learning, and they would rather have a delivery partner who understands that situation than a contractor who specializes in their vertical. The four pages below describe the four starting points we see most often, what the construction problem actually looks like from each of them, and how we run a program for a brand on that particular rung.
Overseas Brands Entering the US
We are the US-based general contractor for brands proven at home that are now opening in the States. Code variance, work letters, TI allowances, market-by-market permit strategy — translated.
Wholesale & Department-Store Brands Going Owned-Retail
For brands moving from someone else's shelves into their own store. Department-store concessions inside Nordstrom, Saks, Bloomingdale's. First standalone. Fleet. The leap from supplying a host retailer to operating your own footprint.
DTC & Digital-Native Brands Going Physical
Built for VP Marketing and Head of Retail teams launching showrooms, touchpoints and flagships from a digital-only base. Shorter leases, faster timelines, higher experiential intensity.
Established US Retailers
For retailers already running owned stores who are about to do something new — a new prototype, a new format, a new region, a flagship that doesn't fit the existing rollout playbook. The next step on the same ladder you've already climbed.
Not sure which one fits? That is normal.
A common shape we see is an overseas brand that already runs department-store concessions in its home market and is now both crossing a border and graduating from shelf to store at the same time, or a US-based DTC brand whose first physical retail step is a flagship rather than a small pop-up. Send us a short note in plain language describing where you are today and where you want to be in eighteen months; we will read it and come back with the right starting point.